Liquid Brand Diploma Test - pt.1

Liquid Brand Diploma Test - Part 1

Test your knowledge on our liquid brand guidelines with this engaging quiz! Learn about color preferences, design criteria, and logo usage, all while ensuring you meet the standards of our brand's identity.

Perfect for marketing professionals, designers, and anyone involved in brand management. Here’s what you can expect:

Multiple choice questions
Checklists for brand compliance
Fun and informative format

11 Questions3 MinutesCreated by DesigningStar238

Our preffered logo color combinations are:

White on magenta or magenta on white

White on magenta, magenta on white, black on magenta

Any combination of colors from the brand book

Images used in our designs must fulfill the following criteria (multiple choice):

Real Life (relatable experiences)

Outdoors, sunny (brightly light, warm)

Snapshot style (must feel authentic and not staged)

Communality (positive interactions between people)

Openness (friendly, at least 2 people)

Brighty colored (energetic, peaceful, warm)

Pattern colors are always:

Magenta, black, grey and white

Magenta + any complementary color

Magenta + shades of black or white

Illustrations must:

Be proportionate and scaled to the document size

Be proportionate and scaled to the document size, and use any brand book color

Be proportionate and scaled to the document size, and allow magenta to be the dominant color

The recommended and maximum number of text bars in headlines is:

4 recommended, 5 maximum

4 recommended, 6 maximum

3 recommended, 5 maximum

3 recommended, 6 maximum

Headlines can be in...

Any typeface and color, as long as it's legible

Only TeleNeo, uppercase or lowercase, and white, magenta or black

Only TeleNeo, uppercase or lowercase, and any color

Magenta is the dominant color. We can achieve that by using one or more of the following principles (multiple choice):

No other colors are used in the design.

The other colors are so subdued (pale/desaturated) that Magenta stands out.

The majority of the format's area is colored in Magenta.

When using gradients, they incorporate Magenta and one other color.

The "Telekom Logo with Claim" (Experiente Impreuna) are...

Flexible in terms of distance and size of its elements

Fixed in proportion and must be shown with the proper, fixed distance between the icon and claim

Liquid Brand Diploma Test - pt.1

Liquid Brand Diploma Test - Part 1

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