Creating Social Value for the ABC Malls in Beirut, Lebanon with the use of Experience Design and Innovation

Experience Design Insights for ABC Malls

A vibrant and bustling shopping mall in Beirut, showcasing diverse shops, happy customers, and a lively atmosphere, beautifully designed with modern architecture and inviting spaces.

Variety of Stores

Variety of Events

Availability of Parking

Variety of food options

Safety of the mall

Overall look and feel of the place

Participate in our engaging quiz designed to explore how social value can be enhanced at ABC Malls in Beirut through experience design and innovation. Your feedback is invaluable in crafting an enjoyable mall experience.

Key highlights of the quiz include:

Assessing your shopping habits
Sharing your preferences for mall experiences
Providing insights into service satisfaction

31 Questions8 MinutesCreated by ExploringDolmen927

I have read the Participant Information Sheet included with this questionnaire.

Yes

I am over the age of 18.

Yes

I understand that no personal identifying data is collected in this study, therefore I know that once I have submitted my answers I am unable to withdraw my data from the study.

Yes

I agree that my data can be anonymised, stored and used in future research in line with Brunel University’s data retention policies.

Yes

I agree to take part in this study.

Yes

What is your age category?

18-24

25-32

33-55

56+

What is your gender?

Male

Female

Other

Prefer not to say

Do you live and work in Beirut or are you a visitor?

Live and Work

Expatriate/Visitor

How would you describe your line of work? (Note: If you are currently a Student, just write Student)

Please tick one of the following boxes:

Low Salary

Medium Salary

High Salary

Not Applicable

Are you an ABC Mall customer, and if so how long have you been one?

In an average non-pandemic year, roughly how often would you visit the ABC Mall?

Do you visit any other shopping center(s) or mall(s) in Beirut in an average year?

Yes

If you answered yes to the previous question why would you visit other shopping malls? (better services, more shops, more appealing, etc)

Do you mainly visit the ABC malls to:

Shop/Leisure

Dine

Both

Which ABC Branch (Dbayeh, Ashrafiyeh, Verdun) do you prefer, and why?

What do you like best about the ABC Malls?

Currently, how would you rate the overall experience at ABC?

Satisfactory

Neutral

Non-satisfactory

What do you dislike most about the ABC Malls?

As a customer, do you find that the services provided by ABC are satisfactory?

Yes

As a customer, do you feel like your expectations are met in ABC? If not, why not?

Using a scale from 1 – 6 where “6” is very satisfied, how would you rate your overall satisfaction with each of the following aspects of ABC?

What suggestions do you have for improving the overall experience in ABC and would persuade you to visit more frequently?

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