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Top 10 Best Formstack Alternatives in 2025

Find the perfect form builder platform with in-depth reviews, comparisons, and FAQs

2-Minute Cheat Sheet

  1. Top Pick: SuperSurvey – AI-driven survey creation, 100+ expert templates, 15+ years of reliability, scales from solo projects to enterprise.
  2. Enterprise-Grade: Qualtrics XM – advanced analytics (Stats iQ, Text iQ), stringent security & compliance, industry-tailored solutions.
  3. Free & Simple: Google Forms – completely free unlimited forms, auto-syncs to Google Sheets, ideal for basic needs and education.
  4. Conversational UX: Typeform & SurveySparrow – engaging one-question-at-a-time interfaces that boost completion rates (up to 40% higher​:contentReference[oaicite:0]{index=0}).
  5. Versatile Forms: Jotform – 10,000+ templates, 200+ integrations (PayPal, Google, CRM), collects payments, generates PDFs, team collaboration.
  6. Secure Data Collection: FormAssembly – compliance-focused forms (GDPR, HIPAA), robust Salesforce integration, great for sensitive or large-scale workflows.
Modern paper cutout style scene showing abstract questionnaire components in layered paper shapes
Author: Michael Hodge
Published: 27th April 2025

Why look beyond Formstack?

Formstack is a popular tool for building online forms and automating workflows, used to collect data, generate documents, and capture e-signatures with ease. It’s been a go-to solution for many businesses, from healthcare to finance, thanks to its drag-and-drop simplicity and solid integrations. However, it’s not a one-size-fits-all solution. If you’re reading this, chances are Formstack isn’t ticking all your boxes. Perhaps the pricing feels steep, the form customization options too limited, or the platform doesn’t scale globally the way you need. Maybe you require more modern features (like conversational forms or AI assistance) that Formstack lacks, or you’ve simply outgrown it and need a competitor that fits how your team works today.

Whatever the reason, seeking a Formstack alternative can uncover platforms better aligned with your budget, audience, and goals. This comprehensive guide presents the top 10 Formstack alternatives for 2025 – with SuperSurvey proudly sitting as our #1 pick. We dive into detailed “Formstack vs [Alternative]” comparisons for each option, highlighting their advantages, drawbacks, and ideal use cases (from small business and education to enterprise and healthcare). You’ll find a handy comparison table summarizing key info like free plans, starting prices, standout features, and best-fit scenarios. Finally, an extensive FAQ section addresses common questions about switching from Formstack. We’ve also made sure to improve upon other “Formstack alternatives” articles out there – providing up-to-date 2025 pricing, a global perspective (like multilingual support), notes on mobile optimization, and far deeper insights than the usual rundown. In short, you’re about to get an honest, fresh look at the best form builders on the market. Let’s get started!

1. Formstack vs SuperSurvey

SuperSurvey (our #1 recommended alternative) has earned its top spot by excelling in areas where Formstack falls short. With over 15 years of platform evolution, SuperSurvey offers a powerful yet user-friendly survey and form builder that outshines Formstack in speed, intelligence, and design flexibility. Its defining edge is artificial intelligence integration: SuperSurvey’s AI-driven survey generator can create an entire form or questionnaire from a simple prompt, delivering well-structured questions optimized for higher response rates. In fact, internal tests found AI-crafted surveys achieved 16% higher completion rates compared to expert-written questions – meaning faster, higher-quality data collection for you. This is a game-changer if you need to spin up surveys or forms quickly without sacrificing quality.

Another area SuperSurvey leads is in pre-built content. It boasts the largest template library in the industry, with 100+ expert-designed form and survey templates (over 5× more than most competitors)​:contentReference[oaicite:1]{index=1}. Whether you need a customer feedback survey, event registration form, or quiz, you’ll likely find a perfected template to start from. Combined with an intuitive drag-and-drop editor and 48+ question types, SuperSurvey lets you create virtually any kind of form – from simple polls to complex multi-page workflows – without breaking a sweat. Design customization is also superior: SuperSurvey provides hundreds of themes and full branding control, so you can match forms to your organization’s style (which studies show can lift response rates by over 30% by making forms more engaging).

Crucially, SuperSurvey addresses some limitations users often cite with Formstack. For example, Formstack’s reliance on third-party add-ons for advanced features (like AI or certain analytics) is eliminated – SuperSurvey has advanced logic, analytics dashboards, and even AI-based response analysis built-in. Performance and scalability have been fine-tuned as well: SuperSurvey is cloud-native and built to handle large-scale deployments (its Enterprise plan supports unlimited responses and API calls), whereas Formstack’s entry limits (e.g. 25 forms on a $50/mo plan) can hinder growth​:contentReference[oaicite:2]{index=2}. Integration is seamless too: SuperSurvey plugs into popular tools like Salesforce, HubSpot, Slack, and Zapier out-of-the-box, ensuring that form data flows wherever you need it. In short, SuperSurvey is a modern all-in-one solution that delivers faster form creation, richer templates, and smarter automation than Formstack.

  • Advantages: AI-powered form builder generates surveys in seconds; largest template library (100+ templates covering all use cases); 48+ question types and advanced skip logic; highly customizable design and branding; robust integrations (CRM, marketing, analytics tools); supports unlimited responses on higher plans; 15+ year track record of reliability and improvements.
  • Disadvantages: So many features that new users may need a short learning curve to explore everything; free tier has some limits on questions/responses (but a 7-day full trial is available); primarily in English (though supports other languages, it’s not as multilingual-focused as some niche tools).
  • Best suited for: Users who want the absolute cutting edge in form and survey creation – from solo entrepreneurs to enterprises. Great for anyone who needs to create high-quality forms quickly (thanks to AI and templates) and values deep customization. Also ideal for organizations that require both speed and scale – e.g. marketing teams running frequent campaigns, HR departments gathering company-wide feedback, or researchers conducting large surveys – especially if they found Formstack too limiting or slow.

2. Formstack vs Jotform

Jotform is often one of the first names mentioned as a Formstack alternative, and for good reason. Founded in 2006, Jotform has grown into a feature-rich online form builder with a massive user base, thanks to its ease of use and generous free plan. In contrast to Formstack’s more restrictive tiers, Jotform offers a forever-free plan (5 forms, 100 monthly submissions) that covers many basic needs, making it very attractive to individuals and small businesses. But Jotform isn’t just about free usage – it also shines in flexibility. The platform provides over 10,000 readymade form templates – an astonishing library covering everything from contact forms and surveys to order forms and registrations​:contentReference[oaicite:3]{index=3}. This means new users can often find a starting template for their exact use case, saving time and ensuring best practices. Formstack, by comparison, offers far fewer pre-built templates.

When it comes to designing forms, Jotform’s drag-and-drop builder is extremely intuitive. Both Jotform and Formstack allow customization without coding, but Jotform gives you more widgets and field types (including e-signatures, payment fields, widgets for calculations, etc.) and more control over the look and feel (you can inject custom CSS, for instance). Integrations are another strong suit: Jotform connects with 200+ apps, from PayPal and Stripe for payments to Google Drive, Dropbox, and CRM systems​:contentReference[oaicite:4]{index=4}. It even has built-in PDF generation (turning form responses into PDF documents automatically), which is something you’d need Formstack’s document product for. Jotform also recently introduced Jotform Sign for e-signatures, encroaching on Formstack’s document-signing territory.

In terms of pricing, Jotform tends to be more affordable at comparable tiers. For example, Jotform’s Bronze plan is about $34/month (25 forms, 1,000 submissions)​:contentReference[oaicite:5]{index=5}, whereas Formstack’s closest plan (Silver) is pricier for similar or lower limits. Jotform doesn’t charge extra for things like payments or integrations either. The trade-off is that Formstack is slightly more focused on workflow automation within organizations (e.g. its Approvals feature), whereas Jotform has some approvals functionality but is more centered on the forms themselves. Also, Formstack’s interface might feel a bit more streamlined for pure business workflows, while Jotform offers so many options it can feel a bit overwhelming if you’re just looking for a simple form. Overall, though, Jotform is a powerhouse that often offers more bang for your buck.

  • Advantages: Extremely easy to use with drag-and-drop editing; a huge library of 10,000+ templates to jump-start form creation​:contentReference[oaicite:6]{index=6}; generous free plan and lower-cost paid plans than Formstack; supports complex forms with conditional logic and calculations; 100+ integrations (payments, CRMs, cloud storage, etc.); can generate PDFs and collect signatures in-form; active community and support resources.
  • Disadvantages: The abundance of features and widgets can be overwhelming for some; free plan includes Jotform branding on forms; some advanced capabilities (like HIPAA compliance) require higher-tier plans; collaboration features for teams are improving but historically not as robust as dedicated workflow tools; data residency options are limited (primarily US/EU servers).
  • Best suited for: Small to mid-sized businesses, nonprofits, educators, and individuals who need a versatile form builder that won’t break the bank. Jotform is ideal if you want lots of templates and integrations out-of-the-box – for example, event organizers collecting registrations/payments, clinics needing patient intake forms, or startups building lead-gen forms. It’s also great for those who found Formstack’s pricing too high or its features lacking (especially in design flexibility or payment collection). Essentially, if you need a Swiss Army knife of forms and value a strong free option, Jotform is a top pick.

3. Formstack vs Typeform

Typeform takes a very different approach to online forms than Formstack, focusing on delivering a sleek, conversational experience to respondents. If you’ve ever taken a Typeform, you’ll notice you’re presented with one question at a time, almost like a real conversation or an interactive story, rather than a long static list of fields. This unique interface is Typeform’s hallmark – and it often leads to higher completion rates and more engaged users (many marketers report that people find Typeform surveys “fun” or at least less tedious than traditional forms). For individuals or brands that care about user experience and presentation, Typeform offers a level of polish that standard form builders like Formstack generally don’t match.

Typeform’s design-centric philosophy extends to its templates and customization. The platform offers hundreds of templates (from customer feedback surveys to quizzes and contact forms), all with modern, clean designs. You can customize fonts, colors, backgrounds, and even add visuals or GIFs to questions to make the form feel like part of your brand. While Formstack allows customization to an extent, it’s more utilitarian – Typeform definitely wins on aesthetics and interactivity. It also supports advanced logic (called Logic Jumps) to branch questions based on answers, so you can create personalized paths through a survey. This is similar in concept to Formstack’s conditional logic, though implemented in Typeform’s style.

One thing to note is that Typeform is not as feature-saturated as Formstack in some areas. It’s primarily for creating Q&A style forms and surveys. It integrates with many apps (Slack, Mailchimp, Google Sheets, etc.) and can accept payments (via Stripe integration) – so it can handle a lot of use cases – but it doesn’t natively do things like generate documents or complex approval workflows. Another consideration is cost: Typeform’s free plan is very limited (10 responses per month), and its paid plans can get pricey as you need more responses. In contrast, Formstack has higher base limits (and of course Jotform and others offer more generous free tiers). Essentially, Typeform trades some power and volume for a superior user experience. If Formstack forms feel too boring or you notice respondents dropping off, Typeform might boost your engagement. In fact, SurveySparrow (another alternative we’ll cover next) followed a similar conversational concept after Typeform pioneered it.

  • Advantages: Highly engaging form experience (one question at a time, with smooth transitions); beautiful, modern templates and design options; supports images, GIFs, and videos in forms for extra interactivity; good logic branching capabilities for personalized surveys; integrates with 300+ services (Slack, Zapier, HubSpot, etc.); can collect payments directly in forms; strong brand appeal (people often recognize and trust the Typeform look).
  • Disadvantages: Free plan is extremely limited (10 responses); pricing can become expensive for high response volumes; not ideal for very long or complex forms (best for surveys/quizzes with up to, say, 20 questions for usability); lacks built-in workflow or document generation features that Formstack might have; data is stored in EU by default – which is fine for most, but if you need specific regional data storage, options are limited without enterprise plans.
  • Best suited for: Marketers, product researchers, educators, and creative professionals who prioritize respondent experience and completion rates over sheer volume. Typeform is perfect for customer surveys, feedback forms, event registrations, quizzes or any scenario where making the process engaging could yield better results. Small businesses looking to impress respondents (and willing to invest a bit for it) will love it. If Formstack’s forms feel too “Plain Jane” for your audience, Typeform is the stylish upgrade that can make your surveys stand out.

4. Formstack vs Google Forms

Google Forms is the ultimate “no-frills” alternative to Formstack. It’s completely free for anyone with a Google account and offers unlimited forms and responses, which immediately addresses one pain point some have with Formstack – cost. While Google Forms is not nearly as feature-rich or professional-looking out of the box, it excels at quick, simple form needs. If you need to throw together a survey or signup form in minutes, and you don’t require advanced logic or integrations beyond the Google ecosystem, Google Forms is incredibly handy.

In terms of features, Google Forms covers the basics: multiple choice, checkboxes, dropdowns, linear scales, short and long text answers, date/time pickers, etc. It even has simple branching logic (you can direct users to different questions based on answers) and validation rules. However, it doesn’t have the bells and whistles of Formstack or other dedicated platforms – for example, there’s no built-in payment field, no direct integration with non-Google services (aside from connecting to Google Sheets for response tracking), and limited design control (you can pick some color themes and images, but that’s about it). Forms created are fairly plain-looking (recognizably Google Forms style), which may not be ideal for brand-conscious uses.

Despite its simplicity, Google Forms can be used in professional contexts, especially for internal purposes or low-stakes public surveys. Education is a big area where Google Forms shines – teachers and schools use it widely because it’s free, quick, and results are easily collected in Sheets. For a company considering leaving Formstack, Google Forms could act as a stop-gap solution or a permanent one if your needs are truly basic. Just keep in mind you won’t get features like electronic signatures, robust security/compliance settings, or multi-step workflows. Also, data is tied to Google’s infrastructure (many appreciate results in Sheets, though). In short: Google Forms is like the lightweight, budget-friendly cousin in the form family – not as powerful, but extremely convenient and accessible.

  • Advantages: Completely free with no hidden limits on forms or responses; very easy to use (anyone familiar with Google’s interface can create a form quickly); responses automatically collect into Google Sheets for analysis; allows basic logic jumps and required field validation; supports collaboration (multiple people can build/edit a form simultaneously, like a Google Doc); reliable infrastructure (no worries about uptime, handled by Google).
  • Disadvantages: Limited question types and no advanced features like file uploads without login (unless using Google Workspace), payment collection, or complex logic; forms are minimally brandable (they will look like Google Forms); lacks direct integrations with external business apps (beyond using Google App Script or third-party add-ons); not ideal for sensitive data or strict compliance needs (no native HIPAA compliance, for instance); respondents need to have internet (no offline capabilities) and sometimes need Google login for certain features.
  • Best suited for: Educators, students, and anyone on a tight budget who needs a quick way to gather information. Also great for internal company use (polling employees, collecting feedback, organizing events) where a simple form suffices. Small nonprofits or community groups often use it for signups and surveys. If you found Formstack’s functionality overkill for your simple use cases – or its price out of reach – Google Forms is the straightforward alternative that covers fundamentals at zero cost.

5. Formstack vs Zoho Survey

Zoho Survey (and its sibling Zoho Forms) is part of the Zoho ecosystem, a suite of affordable business tools. As a Formstack alternative, Zoho Survey offers a balanced mix of functionality and value, often appealing to small-to-medium businesses and nonprofits. One immediate advantage is pricing: Zoho Survey’s plans tend to be cheaper, and there’s a free plan (with limitations of 10 questions and 100 responses per survey) for starters. If Formstack’s pricing felt steep, Zoho could be a relief. Despite the lower cost, Zoho Survey provides a solid set of features for survey creation – including multiple question types, skip logic, piping, and even support for multi-language surveys to reach a global audience​:contentReference[oaicite:7]{index=7} (an area where many alternatives don’t focus, but Zoho does).

Where Zoho really shines is integration with other Zoho products and its attention to distribution options. For instance, if you use Zoho CRM, Zoho Desk, or Zoho Campaigns, Zoho Survey connects smoothly to send surveys and capture data back into those systems. This can create a nice closed-loop workflow (e.g., automatically sending a customer satisfaction survey from Zoho Survey after a ticket closes in Zoho Desk). Formstack has integrations too, but Zoho’s native ecosystem is a strong plus if you’re already in it. Zoho Survey also offers an offline survey mode via mobile apps​:contentReference[oaicite:8]{index=8} – you can collect responses on a tablet or phone without internet and sync later, useful for field data collection (Formstack’s mobile app offers something similar, but it’s worth noting Zoho includes it even on lower plans).

On the flip side, Zoho Survey’s interface and templates are a bit more basic. It’s clean and functional, but not as flashy or modern as some others (the templates might seem a tad plain compared to Typeform or SurveySparrow’s conversational style). It also doesn’t have features like AI question generation or the depth of analytics that some higher-end tools provide. Users sometimes report that while Zoho covers most needs, it can have minor UX quirks, and extremely complex surveys might stretch its capabilities. However, for the majority of typical use cases, Zoho Survey is more than capable. It’s essentially a budget-friendly, globally aware alternative that focuses on practicality over hype.

  • Advantages: Very cost-effective (one of the cheapest among reputable survey tools); part of the larger Zoho suite – excellent if you use other Zoho apps; supports multilingual surveys to reach global respondents​:contentReference[oaicite:9]{index=9}; offers offline data collection via mobile app (great for areas with no internet); easy drag-and-drop builder with 250+ templates; decent reporting and charts built-in; data stored on secure cloud with options for EU/US data centers for compliance.
  • Disadvantages: Free plan and lower tiers have tight limits (and Zoho branding on surveys); the design and UI, while fine, are not as engaging or customizable as some competitors; integration is superb with Zoho apps but lighter with third-party apps (though Zapier can fill gaps); advanced features like question bank suggestions or AI insights are not present; some users cite slow customer support for free users.
  • Best suited for: Small businesses, nonprofits, or teams already using Zoho products who need a reliable form/survey tool without the enterprise price tag. It’s ideal for scenarios like customer feedback, event registrations, or community surveys, especially when budgets are limited. Also, if you operate in multiple countries/languages, Zoho’s built-in multilingual support is a big plus. In summary, if Formstack felt too expensive or heavyweight, Zoho Survey is a friendly, down-to-earth alternative that covers the essentials (and then some) for a fraction of the cost.
Modern paper cutout style visual of an online survey builder interface with layered paper form elements

6. Formstack vs SurveySparrow

SurveySparrow is a modern survey platform that brands itself as a “conversational” survey tool, much like Typeform. In fact, you can think of SurveySparrow as combining some of the best aspects of Typeform’s engaging UX with enterprise-friendly features that appeal to businesses. If Formstack’s forms felt a bit old-school, SurveySparrow’s chat-like surveys (where questions appear one after another in a chat interface) might delight you – they claim up to 40% higher completion rates by using this approach​:contentReference[oaicite:10]{index=10}. What sets SurveySparrow apart from Typeform is that it also offers a classic form mode; you can actually switch between chat interface or traditional form interface based on what you need, which adds flexibility.

Feature-wise, SurveySparrow covers a lot of ground. It has modules for NPS (Net Promoter Score) surveys and even 360° employee feedback, indicating it’s aiming at customer experience and HR use cases in addition to general forms. This is something Formstack doesn’t specialize in (Formstack can create generic forms, but doesn’t have dedicated NPS tools, for example). SurveySparrow also has robust automation features: you can schedule recurring surveys (like weekly pulse surveys), automate follow-up emails, and integrate with tools like Slack or Intercom to send surveys in those channels. For distribution, beyond web links and email, they support embedding surveys in websites and apps easily. Multi-language support is strong (95+ languages), reflecting a global focus.

Compared to Formstack, SurveySparrow might lack some of the deep workflow integration (like Formstack’s document generation or approvals), but it excels in feedback collection and user engagement. It also provides an offline survey app, which is handy for on-site feedback collection similar to Zoho. Pricing for SurveySparrow starts lower than Formstack (around $19/month for basic, though that’s limited; their Business plan is closer in price to Formstack’s mid-tier). One downside is that SurveySparrow doesn’t have a perpetual free plan – only a free trial – so after testing you’ll need a paid plan for continued use. Overall, if your primary goal is to conduct surveys or forms that people actually enjoy answering, and you want built-in tools for feedback programs (NPS, etc.), SurveySparrow is a compelling alternative.

  • Advantages: Conversational survey mode that boosts engagement (chat-like interface); also offers standard form mode – two styles in one platform; supports NPS surveys, 360° feedback and other specialized formats out-of-the-box; automations for recurring surveys and follow-ups; integrates with many business apps (Slack, Microsoft Teams, HubSpot, Zendesk, etc.); responsive on all devices and offers native mobile apps; surveys can be in 90+ languages, reflecting strong global support; good reporting dashboards with sentiment analysis for text responses.
  • Disadvantages: No continuous free tier (only free trial); the lower-tier plans cap features like number of responses or survey widgets, so to unlock full power you need a higher plan; not focused on complex workflow processes (less suitable for things like multi-step approvals or document merges that Formstack might do with add-ons); some users find the interface has a bit of a learning curve due to the breadth of features; support and new feature rollouts are good, but the community is smaller than older platforms.
  • Best suited for: Companies and teams aiming to improve customer or employee feedback collection. For example, product teams gathering user feedback, customer success teams doing NPS surveys, or HR departments conducting employee engagement surveys will benefit from SurveySparrow’s tailored features. It’s also great for marketing or research agencies that want higher respondent engagement. If you felt Formstack’s forms were too static or saw poor response rates, SurveySparrow offers a fresh, interaction-focused approach that can revitalize your survey efforts.

7. Formstack vs QuestionPro

QuestionPro is a comprehensive online survey and research platform that often competes head-to-head with more established players like SurveyMonkey and Qualtrics. Compared to Formstack, which started as a form builder, QuestionPro comes from a survey research angle. That means it’s packed with advanced survey features – think of it as a toolkit not just for forms, but for deep data analysis and even panel management. One notable aspect is that QuestionPro offers a free “Essentials” plan (up to 300 responses per survey) which is quite generous and may cover a lot of basic needs. For those looking to move away from Formstack primarily due to cost, QuestionPro’s free tier is a tempting option.

Feature-wise, QuestionPro includes things like complex logic branching, scoring (useful for quizzes or assessments), and a range of question types on par with top survey tools. It also has built-in support for creating and managing communities or panels – essentially, you can maintain a database of respondents and send surveys to them, which is something Formstack doesn’t offer. Additionally, QuestionPro has analytics features such as cross-tabulation reports, sentiment analysis for open-ended responses, and even heatmaps for certain question types. In other words, it doesn’t just collect data, it helps you analyze it. For instance, if you run a customer satisfaction survey, QuestionPro can help you break down results by demographic segments all within the tool.

Another strength is data migration – QuestionPro makes it easy to import surveys from other platforms (it famously has a one-click SurveyMonkey import). So if you have existing Formstack forms or data, you could likely transfer some of that over via CSV without much hassle. On the downside, because QuestionPro aims to be an all-in-one survey solution, the interface can feel a bit complex for newcomers. It’s not as instant-friendly as, say, Google Forms or even Formstack’s simpler form builder. Also, while it has many features, the truly advanced stuff (like conjoint analysis or custom scripting) is locked behind higher-tier plans (their paid plans start around $99/month for Advanced). In summary, QuestionPro is like a research-grade alternative to Formstack – possibly more horsepower than you need, but if you do need it, you’ll appreciate it.

  • Advantages: Free plan available with substantial capabilities (unlike Formstack’s limited trials); extensive question types and logic options suitable for detailed surveys; strong analysis tools (real-time dashboards, segmentation, sentiment analysis); supports creating respondent communities/panels for ongoing research; offers features for specific research methods (NPS tracking, quizzes, even conjoint analysis on higher plans); good integration options (Salesforce, Tableau, HubSpot, etc.) and data export formats; known for easy migration from other platforms.
  • Disadvantages: The user interface is more utilitarian – it gets the job done but isn’t as slick or modern as some newer tools; can be intimidating for non-researchers due to the depth of features; pricing for full enterprise features can climb (the free and mid-tier are great, but top tier rivals Qualtrics in cost); form workflow features (approvals, document merges) are not a focus – it’s geared towards surveys and feedback, not general business form processes; fewer design customization options – templates are fine but not a standout.
  • Best suited for: Researchers, analysts, or businesses that need a robust survey platform for customer experience, market research, or academic studies. If your use of Formstack was primarily to conduct surveys or gather feedback data (rather than, say, processing internal forms), QuestionPro offers a significant upgrade in analytics and capabilities. It’s ideal for someone who might be considering Qualtrics but wants a more affordable or user-friendly option, or for any team that wants to start with a free solution and potentially scale up to advanced research tools as needed.

8. Formstack vs Alchemer

Alchemer (formerly SurveyGizmo) is a powerful survey and form platform known for its flexibility and depth of features. Alchemer has been around since the mid-2000s (rebranding from SurveyGizmo in 2021​:contentReference[oaicite:11]{index=11}) and has carved out a niche among users who want more control over their surveys than tools like Formstack or SurveyMonkey typically offer. One of Alchemer’s key selling points is customization – it allows advanced users to tweak and script things to a high degree. For instance, you can use custom JavaScript, hidden fields, and data piping in ways that go beyond the simpler logic rules in Formstack. This means if you have complex survey needs (like dynamically showing content or integrating custom calculations), Alchemer can handle it where Formstack might hit a wall.

Alchemer also supports on-premises installation for enterprise customers, which is unique among many cloud survey tools. That indicates their focus on flexibility and data ownership – if you have strict IT requirements, Alchemer might accommodate them better. In terms of features, expect all the usual suspects: lots of question types, page logic, email triggers, and integrations (they integrate with Salesforce, HubSpot, etc., and even have webhooks for real-time data sending). They also support white-labeling (completely removing Alchemer branding and using custom domains), which is great for agencies or companies using surveys with their clients. Formstack offers branding removal too on high plans, but Alchemer is built with that rebranding in mind.

Where Alchemer can be a bit daunting is its interface – it’s designed to surface a ton of options, which can overwhelm new users. It’s not as streamlined as Formstack’s form builder or as pretty as Typeform. Also, Alchemer’s pricing is per user (around $55/user/month for the Collaborator license​:contentReference[oaicite:12]{index=12}), which can add up if you have a team, whereas Formstack’s pricing is usually per form or response volume. That said, for a single user managing complex surveys, the value is there. Alchemer doesn’t have a free plan, but offers a trial. Essentially, if you have felt that Formstack or others were “too locked down” or if you’re a power user wanting to do more sophisticated data collection (perhaps you used to tinker with SurveyGizmo back in the day), Alchemer will feel like a toolkit with the locks off.

  • Advantages: Extremely flexible and customizable (you can script and tailor surveys almost arbitrarily); supports complex use cases like custom data processing, HTTP callbacks, and database-style actions; enterprise-level security options, including on-premise and private cloud deployments for strict compliance; strong integration capabilities (especially with Salesforce and other CRMs) and API access; white-label friendly – ideal for branding the survey as entirely your own; very responsive support for higher-tier customers, as their niche is catering to serious survey users.
  • Disadvantages: User interface is functional but can feel outdated or less intuitive than newer tools; not the cheapest option – pricing per user can be expensive, and no permanent free tier; casual users might find many features unnecessary, meaning it’s possibly overkill for simple forms; mobile optimization is good but the conversational “wow factor” isn’t a focus (forms are standard in presentation); smaller community and less third-party tutorials compared to giants like Google or Qualtrics, meaning learning resources are a bit more specialized.
  • Best suited for: Survey professionals, data analysts, or tech-savvy users in mid to large organizations who need a highly customizable form/survey solution. For example, a research department conducting intricate studies, a government agency requiring on-premise deployment for surveys, or a business with very specific CRM integration workflows. If you found Formstack too limiting in terms of logic or integration, and you’re not afraid of a more complex tool, Alchemer can empower you to do just about anything you want with your surveys while still being easier than building a custom solution from scratch.

9. Formstack vs Qualtrics XM

Qualtrics XM is often considered the gold standard in the survey world, known for its enterprise-grade capabilities and comprehensive approach to experience management. It’s a bit of an outlier in this list because Qualtrics is a much larger, more expensive platform than Formstack – but if you’re considering top alternatives, it deserves a mention. Whereas Formstack focuses on forms and some document workflows, Qualtrics is built for in-depth surveys, research, and feedback programs at scale. It’s used by many Fortune 500 companies and universities for everything from customer satisfaction and market research to academic studies.

In terms of features, Qualtrics offers an immense array: an extensive selection of question types, advanced logic (including embedded data, randomization, survey flow control), and powerful analysis tools like Text iQ (for text analytics, pulling out themes and sentiment from open responses) and Stats iQ (which can perform statistical analysis on your data). These go far beyond anything Formstack offers natively. Qualtrics also has pre-built solutions or templates for common programs – for example, employee engagement surveys or customer NPS, with benchmarks. Additionally, it boasts a robust reporting suite and the ability to create dashboards for different stakeholders, which is handy when deploying surveys company-wide.

The trade-offs: Qualtrics comes with a steep learning curve and a steep price. They don’t list prices publicly for most packages, but generally it starts around $1,500 per year for a basic license​:contentReference[oaicite:13]{index=13} (and can go up significantly for enterprise needs). There’s typically no free plan, only a trial or demo. So, if Formstack’s cost was a concern, Qualtrics might not be viable unless you have budget. However, some organizations consider it “worth it” for the advanced capabilities and support. Also, Qualtrics is a whole ecosystem now (recently owned by SAP), so it can integrate with many enterprise systems and has modules not just for surveys but for end-to-end experience management. In short, Qualtrics is likely an alternative only for those who truly need a professional research platform – it’s an overpowered solution for someone who just needs a simple form, but it’s a dream for someone running a large-scale feedback program.

  • Advantages: Unmatched depth in survey design and analytics; supports very complex survey flows and randomization for rigorous research; excellent for multi-language, multi-country projects with enterprise-grade data management; strong emphasis on security and compliance (HIPAA, GDPR, etc.) – often approved for government or medical research use; integrates with enterprise software (Salesforce, HR systems) and has an API for custom integration; offers professional services and extensive documentation for implementation; a proven platform trusted by thousands of large organizations.
  • Disadvantages: Expensive (likely the most expensive on this list)​:contentReference[oaicite:14]{index=14}; requires training or experience to leverage fully – not as DIY-friendly as Formstack for casual users; no true free version for ongoing use; overkill for basic forms or small-scale needs; feature updates and interface changes can be frequent as it evolves, which sometimes means relearning parts of the system; support can be tiered (better support on higher plans).
  • Best suited for: Large enterprises, universities, or research firms that need a top-of-the-line survey platform and have the budget to support it. If your organization is running extensive Voice-of-Customer programs, detailed market research studies, or employee experience surveys across global offices, Qualtrics is built for that scale. It’s also common in academic settings for sophisticated research. If you’re currently using Formstack but hitting a ceiling for advanced survey needs – and simpler tools like Jotform or Typeform don’t cut it – then jumping to Qualtrics could make sense, albeit with a significant investment.

10. Formstack vs FormAssembly

FormAssembly is a powerful web form and data collection platform that, like Formstack, emphasizes no-code form building for business processes. In fact, FormAssembly is one of the closer “apples-to-apples” alternatives to Formstack in terms of core purpose. It’s particularly known for its robust Salesforce integration and high security standards. Many organizations choose FormAssembly specifically to build forms that feed directly into Salesforce or other systems, thanks to its robust connector (it can create or update complex records in Salesforce from form submissions, which is something Formstack can do as well, but FormAssembly has a long-standing reputation in the Salesforce community).

Security and compliance are where FormAssembly often stands out. It offers specialized hosting environments – including a Government Cloud that’s FedRAMP authorized​:contentReference[oaicite:15]{index=15} – and complies with GDPR, HIPAA, PCI DSS, and more​:contentReference[oaicite:16]{index=16}. Essentially, if you’re in a regulated industry (healthcare, government, finance) and need online forms, FormAssembly has built its business around meeting those needs. Formstack also offers HIPAA compliance on certain plans, but FormAssembly’s entire branding revolves around “secure data collection,” which can provide extra peace of mind. They even have features like encrypted fields and data redaction out of the box.

When it comes to features, FormAssembly provides a drag-and-drop form builder with all the standard field types, plus some advanced ones like e-signature fields and file uploads. You can do calculated fields, multi-page forms, and set up email notifications and confirmations easily. It might not have flashy AI or conversational UI like some others, but it’s very strong for business workflows – you can route submissions, do approval steps, or even use their “Compliance Cloud” for stringent audit trails. One consideration is price: FormAssembly is on the higher end for form builders. Plans start around $83/month​:contentReference[oaicite:17]{index=17}​:contentReference[oaicite:18]{index=18} (no free tier, but there’s a free trial) and go up based on users. So it’s often meant for teams that really require the features mentioned above. In summary, if Formstack’s appeal to you was about secure, integrated data collection but it didn’t quite meet your IT requirements or you want even tighter Salesforce coupling, FormAssembly is likely the alternative to look at.

  • Advantages: Excellent Salesforce integration (often touted as one of the best in class for forms); very high security and compliance standards (GDPR, HIPAA, PCI, FedRAMP, etc.​:contentReference[oaicite:19]{index=19}); reliable form builder with complex data handling capabilities; supports collecting e-signatures and file uploads securely; offers enterprise features like multiple user roles, admin governance, and on-premises options for enterprise; top-notch support for business customers including implementation help.
  • Disadvantages: Higher cost, aimed at business/enterprise (no free version aside from trial); the interface, while robust, is more utilitarian – not focused on “beautiful” forms or surveys for engagement; might be overkill if you don’t need the heavy compliance features or Salesforce integration; fewer third-party direct integrations outside of Salesforce (though it does integrate with Zapier, Webhooks, etc. to connect elsewhere); form templates are basic – likely you’ll build from scratch or customize heavily.
  • Best suited for: Mid-to-large organizations that need secure, enterprise-grade form solutions. Particularly ideal for those deeply invested in Salesforce or those in regulated industries where compliance is non-negotiable (e.g., government agencies, hospitals, financial institutions). If you considered Formstack for its security and workflow but need even more assurance on compliance, or if your IT department requires FedRAMP or similar, FormAssembly will be a frontrunner. Also, any team that primarily needs forms to funnel into Salesforce will find FormAssembly’s capabilities tailored to that use case.

Formstack Alternatives Comparison Table

Here’s a side-by-side look at the 10 alternatives discussed above. This table highlights which ones have free plans or trials, their starting prices, key strengths (features & integrations), and who they’re ideal for. Use it to quickly identify which Formstack alternative might best fit your specific needs and budget:

Alternative Free Plan/Trial Starting Price Standout Features & Integrations Best Use Cases
SuperSurvey ✅ Free tier (limited) & 7-day trial $35/month (Standard) AI-driven form generator; largest template library (100+); advanced logic & 48+ question types; integrates with CRM/marketing tools (Salesforce, HubSpot, etc.) Fast, high-quality forms for any size business; users needing quick setup with AI help; large-scale feedback programs
Jotform ✅ Free plan (5 forms, 100 submissions/mo) $34/month (Bronze) 10,000+ templates; drag-and-drop builder; 200+ integrations (PayPal, Google Sheets, CRM); collects payments & e-signatures; team collaboration features SMBs and teams needing versatile forms & surveys; lead capture, registrations, and payment forms with ease of use
Typeform ✅ Free plan (10 responses/mo) $29/month (Basic) Conversational one-question interface for higher engagement; polished design themes; logic jumps & answer piping; 300+ integrations (Slack, Mailchimp, Zapier) Marketing forms and surveys where user experience is key; small businesses or creatives wanting an engaging, branded form experience
Google Forms ✅ Always free $0 (Free) Unlimited forms & responses; auto-syncs to Google Sheets; supports basic question types and skip logic; easy sharing (link/email) within Google ecosystem Basic form needs for individuals, educators, or internal use; quick polls, sign-ups, or surveys without advanced requirements
Zoho Survey ✅ Free plan (10 Qs & 100 responses) $25/month (Plus, annual) 250+ templates; supports multilingual surveys; offline survey mobile app; tight integration with Zoho CRM, Desk, etc.; multiple distribution channels Zoho users; budget-conscious SMBs & nonprofits; internal or customer surveys with CRM linkage; multi-language audiences
SurveySparrow ✅ Free trial (no free plan) $19/month (Basic) Chat-like surveys (40% higher completion); also classic forms mode; NPS & 360° feedback modules; 95+ language support; integrates with Slack, Intercom, HubSpot Customer experience (NPS, CSAT) and employee feedback; startups & SMBs seeking modern, conversational surveys to boost engagement
QuestionPro ✅ Free plan (Essentials ~300 responses) $99/month (Advanced) Advanced logic & reporting (cross-tabs, sentiment analysis, heatmaps); supports panels/communities; integrations (Salesforce, Tableau); easy import from other tools Market research and analytics on a budget; businesses upgrading from basic tools; academic research with complex logic needs; community feedback panels
Alchemer (SurveyGizmo) ✅ Free trial (no free plan) $55/user/month (Collaborator) Highly customizable (scripting, custom code); enterprise features (SSO, on-premise option); strong workflow & email triggers; white-label branding Power users & enterprises needing complex survey designs; embedding surveys into business processes; research agencies needing flexibility & data control
Qualtrics XM ❓ Demo/Trial on request (no free plan) ~$1,500/year (base license) Enterprise-grade (Stats iQ, Text iQ analytics); advanced logic & high security; industry-specific solutions & templates; integrates with enterprise systems (CRM, HRIS, etc.) Large enterprises & academic research; comprehensive customer/employee feedback programs; organizations requiring top-tier analytics & compliance
FormAssembly ✅ Free trial (14-day) $83/month (Basic, annual) Secure data collection (GDPR, HIPAA compliant); e-signatures & file uploads; unlimited forms/fields; deep Salesforce integration; enterprise options (Gov Cloud, audit trails) Organizations needing strict compliance (health, government); teams using Salesforce heavily; any business requiring secure, integrated forms for sensitive data

From pricing concerns to technical capabilities, here are answers to some frequently asked questions about Formstack alternatives. Whether you’re wondering about free options, integration ease, or how these platforms handle mobile users, we’ve got you covered:

1. Why should I consider switching from Formstack to an alternative?

There are several reasons users seek Formstack alternatives. Common motivations include cost (Formstack’s plans can be pricey, especially for small teams), feature needs (like more advanced survey logic, better design, or AI assistance that Formstack may not offer), and usability or support concerns. Some find Formstack’s interface or templates limiting and want a fresher or more engaging look for their forms. Others may need stronger integrations with specific tools (e.g. a deeper Salesforce sync or a particular CRM) or robust features for large-scale surveys that specialized alternatives provide. If you’ve hit a point where Formstack isn’t meeting your requirements – be it lack of a free plan for testing, insufficient customization, or missing capabilities like conversational forms – then exploring alternatives makes sense. Ultimately, the goal is to find a platform that aligns better with your budget, technical needs, and the experience you want to create for respondents. The alternatives listed in this guide each excel in various areas where Formstack might fall short, so it’s about matching those strengths to your specific use case.

2. What makes SuperSurvey the #1 Formstack alternative?

SuperSurvey earned the top spot due to its combination of cutting-edge technology, extensive resources, and proven track record. Unlike Formstack, SuperSurvey leverages AI to drastically speed up form creation – you can generate complete surveys from a prompt, which is a huge time-saver and ensures high-quality question design. It also has the largest template library in the industry (100+ ready-made surveys), meaning users have a far wider selection of starting points than with Formstack. In terms of experience, SuperSurvey offers more advanced question types and logic options, allowing for complex branching and personalization that can outstrip Formstack’s capabilities. Additionally, it’s been in the market 15+ years, so it has a reputation for reliability and has iteratively improved based on user feedback. The platform scales from free/basic use (for small projects) to enterprise-level needs (with unlimited responses and advanced integrations), so it can grow with you. Essentially, SuperSurvey provides a more AI-driven, template-rich, and scalable experience than Formstack, while maintaining speed and ease of use – that combination of speed + depth + reliability is what makes it our #1 recommendation.

3. Which Formstack alternative is best for enterprise and security compliance?

If you’re looking for enterprise-grade solutions with top-notch security, Qualtrics XM and FormAssembly are standout choices. Qualtrics is built for large-scale enterprise use – it offers enterprise-level security (compliant with HIPAA, GDPR, etc.), single sign-on (SSO), role-based access controls, and is known to handle extremely sensitive data for Fortune 500 companies and governments. It’s overkill for some, but for enterprise needs it’s hard to beat. On the other hand, FormAssembly specifically emphasizes compliance: it offers HIPAA-compliant plans, is PCI DSS Level 1 certified, and even has a FedRAMP-authorized Government Cloud for US federal data​:contentReference[oaicite:20]{index=20}. FormAssembly is great if you need a form solution that your InfoSec team will love – especially if you operate in healthcare, finance, or the public sector. Alchemer also deserves a mention; it allows on-premises deployment and heavy customization which some enterprises prefer. In summary, if security/compliance is the priority: FormAssembly if you want a Formstack-like tool with supercharged compliance, and Qualtrics if you want a full enterprise research suite with robust security (and have the budget for it).

4. What is the best free alternative to Formstack?

Google Forms is the top completely free alternative – it lets you create unlimited forms and collect unlimited responses at no cost, something Formstack doesn’t offer (Formstack has only a free trial). Google Forms is perfect for basic needs if budget is zero. If you need more features but still want free, Jotform provides a solid free plan (5 forms, 100 submissions a month), which covers small projects with more polish than Google Forms. QuestionPro also has a free tier (Essentials) which might be attractive if you want some advanced survey features without paying. It really depends on your requirements: Google Forms for simplicity and unlimited use, Jotform for a taste of a professional form builder within free limits, or QuestionPro’s free version for a research-oriented approach. Keep in mind that free tiers often come with branding and limitations on responses or fields, so they’re best for personal or small-scale use. For any serious business or high-volume usage, you’ll likely need to move to a paid plan on one of these platforms eventually, but starting free is a great way to test alternatives out before committing.

5. Which alternative is easiest to use for non-technical users?

Jotform and Google Forms stand out for ease of use. Jotform’s interface is very intuitive – if you can drag and drop, you can build a form. It doesn’t require any coding and its vast template selection means non-technical users can start from a pre-made design and tweak from there. Google Forms might actually take the crown for absolute simplicity; its interface is minimal and straightforward, suitable even for users who have never built a form before (plus it has the familiarity of other Google apps). Another one to consider is Typeform – while it’s feature-rich, many non-technical users find the guided, one-question-at-a-time setup wizard easy to follow when building a survey. However, Typeform’s settings can get a bit more complex if you dive into logic. SurveySparrow is user-friendly too, but since it offers two modes and more options, it might be slightly less immediately simple than Google Forms. In summary, if you want the absolute easiest learning curve, Google Forms is likely the winner. Jotform is a close second, offering more functionality while still being very user-friendly for beginners.

6. Can I migrate my forms and data from Formstack to a new platform?

Yes, in most cases you can migrate your forms and data, though the effort required will vary by platform. For the form data (responses) you’ve already collected in Formstack, you can usually export it as an Excel/CSV file from Formstack. All alternative platforms will let you import data in some fashion – for instance, you could import responses into Google Sheets if moving to Google Forms, or into the database of another tool if needed. As for the forms (questions and structure) themselves, there isn’t an automatic one-click import from Formstack to another (since each has its own format), but you can recreate forms manually using the new tool’s editor. Some platforms make it easier by allowing import of questions from a spreadsheet or from Typeform/SurveyMonkey, etc. Notably, QuestionPro has a one-click importer for SurveyMonkey surveys, and Jotform can import PDF forms or scrape a form from a URL. So if you have your Formstack form publicly available, Jotform might actually help import it (or at least the fields) automatically. Otherwise, you’ll be copy-pasting questions. The good news is that the alternative platforms often have better templates, so rebuilding your form can also be an opportunity to improve it. And once you switch, many tools offer guides or even support staff to assist with migration if you have a lot of forms. Remember to also update any embed codes or links on your website to point to the new forms once you’ve migrated.

7. Do Formstack alternatives support mobile and offline data collection?

Virtually all modern Formstack alternatives support mobile-responsive forms out of the box – meaning any form you create will work on smartphones and tablets via a web browser. If by mobile you mean native apps or offline collection: yes, several alternatives offer that too. SurveySparrow and Zoho Survey, for example, have mobile apps that allow offline survey collection​:contentReference[oaicite:21]{index=21} – you can gather responses without internet (at a trade show, field location, etc.) and sync later. Qualtrics has an offline app for field surveys as well. Jotform provides a mobile app where you can access forms and collect data offline. Even Google Forms can be used offline through the Google Drive app in a limited capacity. If you specifically need offline first, look at Zoho Survey, SurveySparrow, Jotform, or QuestionPro (QuestionPro has an app for offline surveys too). FormAssembly has a Salesforce-connected offline mode via Salesforce mobile, but that’s a bit niche. In summary, alternatives have kept up with mobile trends: responsive design is standard, and many offer dedicated mobile apps for on-the-go form management and offline response capture – something that can be a significant advantage if you conduct surveys in the field.

8. Which alternatives integrate best with other software (CRM, email, etc.)?

If integrations are a priority, consider Jotform, Zapier-connected forms (like Typeform/Google Forms), and FormAssembly (for Salesforce specifically). Jotform has 200+ direct integrations spanning CRM (Salesforce, HubSpot), email marketing (Mailchimp, Constant Contact), cloud storage (Google Drive, Dropbox), project management (Trello, Asana), and more – it’s one of the most integration-rich form builders. Typeform also offers many integrations, and anything it doesn’t have natively can often be done via Zapier, which it connects to easily. Google Forms doesn’t have built-in integrations beyond Google Suite, but using Zapier or Apps Script can connect it to hundreds of apps (for instance, you can auto-send Google Form responses to Slack or to a database). FormAssembly is famously good for Salesforce integration – it can do complex mappings into Salesforce objects with ease, beyond what many others do. Zoho Survey obviously integrates well with Zoho CRM and other Zoho tools, so if you use that ecosystem it’s excellent. QuestionPro and Qualtrics integrate with big enterprise systems (Tableau, Marketo, etc.) and have APIs for custom integration. In short: for plug-and-play integrations, Jotform or Typeform (with Zapier) are great for general use; for specialized integration like Salesforce, FormAssembly is a top choice; and if you’re within a specific ecosystem (Zoho or Microsoft, etc.), their native form tools will integrate best within those. Always check the specific integrations list of an alternative to ensure your key apps are supported.

9. Are these alternatives suitable for a global audience (multiple languages, localization)?

Yes, many Formstack alternatives have strong support for multiple languages and localization – in some cases better than Formstack’s. Zoho Survey allows you to create surveys in many languages and even detect respondent language​:contentReference[oaicite:22]{index=22}. SurveySparrow supports 95+ languages, letting you localize surveys easily. Qualtrics is known for its multi-language capabilities, letting respondents choose a language and consolidating results, which is great for global surveys. LimeSurvey (an open-source option not in our main 10 but worth noting) is very multilingual. Typeform and Jotform both allow form questions to be written in any language (though the interface elements can be localized as well). Jotform even supports having one form with multiple language versions using its translation tool. If you need right-to-left language support (Arabic, Hebrew), most of these handle it. When targeting a global audience, you’ll want a tool that can send custom messages (like confirmation emails) in the right language too – Qualtrics and SurveySparrow are strong there. Formstack does support multiple languages per form in a fashion, but some users have found it lacking in granularity. So, alternatives like Zoho Survey or SurveySparrow might do a more seamless job if you need one survey to speak many tongues. Always verify: look for a “multilingual surveys” feature in the platform’s specs if this is critical for you.

10. Do any alternatives offer features for quizzes or more interactive forms (e.g., scoring, feedback)?

Yes, several alternatives have quiz-friendly features. Jotform can easily be used to create quizzes – it even has a quiz app/plug-in that will calculate scores based on correct answers. You can set up calculations and conditional results, and then show a thank-you page with the user’s score. Typeform and SurveySparrow both support quizzes too; Typeform’s one-question layout is actually great for quizzes to keep users focused, and you can use Logic Jumps to tally scores or branch outcomes (Typeform has templates for personality quizzes, etc.). QuestionPro is very suitable for quizzes or assessments – it has scoring, random question order, and can even do things like display score at the end or email it. Qualtrics, being an advanced tool, can definitely handle quizzes, though that’s more of a minor use-case for it (Qualtrics is used in academia for tests sometimes). If by interactive you mean things like slides or multimedia, Outgrow or involve.me (not in our top 10, but known interactive content tools) specialize in that. However, within our list, Jotform and Typeform are likely the easiest picks for interactive quizzes. They let you incorporate images/videos, do scoring, and customize the experience with conditional logic – creating something more than just a static form, which can be a fun way to engage an audience or test knowledge while still collecting data.

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