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Customer Satisfaction Survey Templates

Ready-to-use CSAT, support, delivery, and service-quality surveys you can copy, customize, and trend over time.

Browse ready-to-use satisfaction survey templates you can send right after a touchpoint to capture a satisfaction rating and the main reason behind it. Start with the most popular templates, then pick a template by scenario (post-purchase, support, delivery, hospitality, healthcare, and internal service). Use a simple structure that stays comparable over time: one core metric (CSAT, CES, or NPS), 2-6 driver questions, and one open-text follow-up.

Post-purchase & general customer satisfaction

Use this when you want to measure satisfaction after a purchase or completed interaction--and spot what to fix in the experience. Start with CSAT first, then add 3-6 driver questions (product quality, value for money, delivery/fulfillment, support) and finish with one open-text: "What's the main reason for your rating?" Try the Customer Feedback Survey template as a clean default.

Loyalty, referrals & "how did you hear about us" feedback

Use this when you want to measure loyalty intent and referrals--or attribute how customers found you. Start with NPS first, then add 2-6 driver questions (overall value, fit for needs, trust, support) and finish with one open-text: "What's the main reason for your rating?" For attribution, use a multi-select "Where did you first hear about us?" and tag responses by channel.

Customer support surveys (post-call, post-chat, resolution)

Use this after a support call or chat to see whether customers got a resolution with low effort. Start with CES first, then add 2-6 driver questions (wait time, clarity, agent helpfulness) and finish with one open-text: "What's the main reason for your rating?" Add resolution (Yes/No) plus reason codes to route fixes (policy, knowledge base, handoffs, wait time), and use the First Call Resolution (FCR) survey template when repeat contacts matter.

Service quality & delivery (SERVQUAL, vendors, IT, facilities)

Use this when you want to measure service delivery across teams, sites, or vendors--and compare performance on consistent dimensions. Start with CSAT first, then add 2-6 driver questions (timeliness, communication, reliability) and finish with one open-text: "What's the main reason for your rating?" For internal ops, the Facilities Management survey template is a practical starting point.

Shipping, logistics & delivery experience

Use this when you want to measure delivery satisfaction--and pinpoint where the shipment experience broke down. Start with CSAT first, then add 2-6 driver questions (on-time arrival, package condition, tracking accuracy) and finish with one open-text: "What's the main reason for your rating?" Tag results by carrier, region, and delivery speed so you can compare like-for-like.

Restaurants & hospitality experience

Use this when you want to measure an in-person guest experience--and confirm that the visit matched expectations. Start with CSAT first, then add 2-6 driver questions (cleanliness, staff friendliness, order accuracy) and finish with one open-text: "What's the main reason for your rating?" For hotels and venues, start with the Guest Experience survey template.

Healthcare experience & compliance checks

Use this when you want to measure patient experience--with clear, respectful wording that supports follow-up workflows. Start with CSAT first, then add 2-6 driver questions (access, communication, respect, care coordination) and finish with one open-text: "What's the main reason for your rating?" Keep PHI out of open text, and route privacy needs to your security and privacy process.

Events, workshops & conference feedback

Use this when you want to measure satisfaction right after an event--and improve content and logistics fast. Start with CSAT first, then add 2-6 driver questions (speaker quality, session relevance, venue logistics) and finish with one open-text: "What's the main reason for your rating?" Send within 24 hours while recall stays fresh.

Partner, channel & franchise satisfaction

Use this when you want to measure partner or franchise sentiment--where enablement and policies drive outcomes as much as product quality. Start with CSAT first, then add 2-6 driver questions (training/enablement, communication, margins/policies) and finish with one open-text: "What's the main reason for your rating?" Keep partner surveys separate from end-customer CSAT so your trendline stays interpretable.

Internal service & process satisfaction (procurement, payroll, recruiting, call center teams)

Use this when you want to measure internal service quality--for shared services like procurement, payroll, or recruiting. Start with CSAT first, then add 2-6 driver questions (timeliness, effort, clarity) and finish with one open-text: "What's the main reason for your rating?" Treat employees as internal customers and tag results by request type and channel.

Automotive dealership experience

Use this when you want to measure a dealership visit--from sales to paperwork to service handoff. Start with CSAT first, then add 2-6 driver questions (staff helpfulness, transparency, wait time) and finish with one open-text: "What's the main reason for your rating?" Add a question on expectations vs reality to catch misalignment early.

Frequently Asked Questions

quiz What questions should I include in a customer satisfaction (CSAT) survey? expand_more

Start with one CSAT question, add 2-6 driver questions you can act on (quality, timeliness, communication), and finish with: "What's the main reason for your rating?" See What to Include for copy-ready wording.

quiz CSAT vs NPS vs CES: which metric should I use and when? expand_more

Start with CSAT for a specific touchpoint, use CES to track effort in support and task completion, and use NPS when you need recommendation intent for relationship tracking. Use the comparison table in What to Include to pick your default scale and wording.

quiz How do you calculate a CSAT score (and what counts as "satisfied")? expand_more

Pick one definition and keep it stable: top-box (only the highest rating) or top-two-box (the top two ratings). Use the formulas in How to Run, and report the full distribution so teams see what changed.

quiz How many questions should a satisfaction survey have to reduce drop-offs? expand_more

Keep it short: one metric, a small set of drivers, and one open text usually fits in 1-3 minutes. Use Ideal Length guidance, then start from a short template like the Customer Feedback Survey.

quiz What are the SERVQUAL dimensions and how do you score a SERVQUAL survey? expand_more

SERVQUAL uses five dimensions: reliability, responsiveness, assurance, empathy, and tangibles. Score each item on the same 1-5 agreement scale, then compare dimension averages across sites or teams; start with the SERVQUAL survey template.

quiz When should you send satisfaction surveys (post-purchase, post-support, or periodic check-ins)? expand_more

Send transactional surveys right after the event you want to measure (delivery, visit, support closure). Send periodic check-ins when you want relationship health, and segment results by touchpoint so your trends stay clean; see When to Send.