Marketing Survey Templates

A marketing survey is a short questionnaire that tests a marketing decision with real buyers before you commit money to it: what to charge, what to call it, who to aim at, and whether anyone wants it. It is the same craft as market research, just scoped to one decision at a time. The chooser table above maps seven common decisions to the template that settles each one.

In practice, none worth arguing about. Market research is the wider label, covering category studies, segmentation and concept work. A marketing survey usually means one focused study inside that: a price test, a name test, a buying intent check. The templates here cover both, so pick by the decision you face rather than the label.

Four blocks, in this order: a screener that confirms the person belongs in your market, a few questions about the problem or category as it exists today, the thing you are testing (a price, a name, a concept), and one open question asking what would stop them. Keep it under ten questions. The question bank has copy ready wording from each template.

100 completes give you a directional read with roughly 10 points of error. 400 gets you under 5 points, which is where most teams stop. Beyond that you are paying for precision you will not act on. If you plan to compare segments, each segment needs its own sample: four groups you want to read separately means about 800 completes in total. The sample size section shows the whole curve.

Describe what people are buying before you mention any number, and describe it the same way for everyone. Then either ask them to name their own thresholds, which is the Price Sensitivity Meter approach,[3] or show one fixed price and ask a plain yes or no, which is the Gabor and Granger approach.[4] Showing your preferred price first anchors everything that follows.

Use the Price Sensitivity Meter when you have no price yet and want a plausible range: it asks four threshold questions and produces a band.[3] Use Gabor and Granger when you have candidate prices and want a demand curve: each person sees one price and says buy or not buy.[4] The Willingness to Pay Survey includes both, so you can run one and keep the other in reserve.

Not directly. People follow through on their intentions about half the time, and even a large change in stated intention moves actual behavior much less.[1] Intent is useful as a ranking, not a number: it tells you which segment to approach first and which objection to answer. Confirm the number with a real offer, a pre order or a live price test.

Decide the cuts before you field, not after. Pick two or three ways of splitting people that would actually change what you do, size each group to at least 200 completes, and set quotas so one group cannot dominate. Segment on behavior and situation where you can: the Marketing Survey Templates groups people by what sent them looking, which usually separates buyers better than demographics do.

It depends on what you will do next. Keep pricing, brand share and competitor questions anonymous, because people shade those answers when their name is attached. Keep buying intent and research recruitment identified, because following up is the entire point. Say which one you are doing before people answer, and keep the promise. The mode column in the chooser table gives a starting point per template.

Under seven minutes. Drop off rises sharply after that mark, and quality fades before completion does: in a study of roughly 100,000 surveys, people spent about 30 seconds on early questions and about 19 seconds on late ones.[6] Every template on this page is between 4 and 18 questions and finishes in 2 to 5 minutes.

Your own list is cheapest and most biased, since it only contains people who already found you. A panel reaches non customers but attracts practised respondents, so screen hard and add a trap question. Intercepts on your site catch people mid decision, which suits buying intent work. Whatever you use, record where the sample came from and report it beside the result.

Yes. Every card opens the real survey with its full question set and answer scales, with no account, no email wall and no trial. You can read it, copy the questions into your own tool, or open it in SuperSurvey and edit it. Nothing on this page is gated.