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Marketing Survey Templates

Ready-to-use surveys for pricing, messaging, segmentation, and launch research.

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A marketing survey is a structured questionnaire you use to learn about demand, audiences, brands, and buying behavior, so you can make a clear choice (launch vs no launch, which message to run, which price/tier to set, or which segment to target). This hub is a library of 22 ready-to-use survey templates for marketers, product teams, founders, and researchers, grouped by research method and use case.

Pick a template by the decision first, then the method (concept/message test, pricing, segmentation (grouping respondents into meaningful types), or field audit).

Most Popular Templates

Willingness to Pay Survey
Estimate customer price thresholds and preferred pricing model.
Brand Name Survey
Test and compare brand/product name options for appeal and fit.
Persona Survey
Collect persona attributes, goals, pain points, and communication preferences.
Audience Survey
Identify who your audience is and their content needs and format preferences.
Message Testing Survey
Measure how clear, relevant, and persuasive a message is to the audience.
Buying Intentions Survey
Gauge customers' likelihood to buy and what influences their decision.
Packaging Research Survey
Assess packaging appeal, clarity, usability, sustainability, and purchase intent.
Price Range Survey
Measure acceptable price range, value-for-money, and purchase likelihood.

Market opportunity & launch readiness

Market Research Survey
Validate product-market fit and key demand/purchase drivers.
Market Feasibility Survey
Assess demand and drivers for a new product in a target market
Product Launch Survey
Assess familiarity, perceived value, usability, pricing, and launch interest drivers.
Buying Intentions Survey
Gauge customers' likelihood to buy and what influences their decision.

Segmentation, audience & personas

Market Segmentation Survey
Identify customer segments by purchase frequency, channels, motivations, and loyalty
Audience Survey
Identify who your audience is and their content needs and format preferences.
Persona Survey
Collect persona attributes, goals, pain points, and communication preferences.
Jobs to Be Done Survey
Uncover customers' core jobs, triggers, and desired outcomes to guide product decisions.

Brand, messaging & concept testing

Brand Sentiment Survey
Measure customer sentiment, trust, and likelihood to recommend the brand.
Message Testing Survey
Measure how clear, relevant, and persuasive a message is to the audience.
Brand Name Survey
Test and compare brand/product name options for appeal and fit.
Packaging Research Survey
Assess packaging appeal, clarity, usability, sustainability, and purchase intent.
Consumer Preference Survey
Measure consumer purchase preferences and drivers, including brand and sustainability.

Pricing & revenue optimization

Willingness to Pay Survey
Estimate customer price thresholds and preferred pricing model.
Price Sensitivity Survey
Measure customer price sensitivity and acceptable price points.
Pricing Survey
Measure perceived value and acceptable price ranges for a product.
Price Evaluation Survey
Measure willingness to pay and perceived price fairness/value.
Price Range Survey
Measure acceptable price range, value-for-money, and purchase likelihood.
Share of Wallet Survey
Measure how much category spend goes to your brand vs competitors.

Shopper behavior & field execution

Consumer Purchasing Habits Survey
Measure where, how often, and why consumers buy everyday goods.
Mystery Shopping Survey
Measure store visit quality and customer experience via mystery shopper evaluations.

Qualitative research sessions

Focus Group Survey
Collect consent and evaluate focus group session quality.

Frequently Asked Questions

quiz Which marketing survey template should I use for pricing vs messaging vs market validation? expand_more

Pick by the decision: pricing (start with Willingness to Pay or Price Sensitivity), messaging (use Message Testing), and validation/go-no-go (use Market Feasibility or Market Research). If you also need "who to target," add Market Segmentation questions so you can cut results (see What to Include).

quiz What questions should a marketing survey include to validate demand before a launch? expand_more

Ask (1) purchase intent with a timeframe, (2) expected timing, (3) top reasons to buy, (4) biggest blocker, and (5) who they are (new vs existing, role, size). Use the Buying Intentions Survey plus the barrier prompts in What to Include so intent becomes actionable.

quiz How do you run an A/B message test with a survey without introducing bias? expand_more

Randomize respondents to one message (monadic A/B), keep everything else the same, and avoid showing both messages to the same person unless you designed a paired test. Add a manipulation check ("What was the main claim?") and compare clarity/credibility before preference; the message testing survey template follows this flow (see How to Run and Interpret).

quiz How many responses do I need for a marketing survey and how do I avoid sampling bias? expand_more

Start with what you will compare: overall direction needs fewer completes than segment cuts or A/B tests. Use sample size guidance, choose a recruiting approach that matches your buyers using sampling methods, and actively manage response bias with quality filters and clear screening (details in How to Run and Interpret).

quiz What are the best willingness-to-pay survey questions and how should I interpret them? expand_more

Use a price point question plus purchase likelihood at that price, then ask what feels "too expensive" or "too cheap" for range context. Interpret stated willingness to pay as directional, then validate your shortlist with a smaller follow-up or live test; start from Willingness to Pay and cross-check with Price Evaluation.

quiz How do I analyze marketing survey results so they lead to a clear decision or next step? expand_more

Write the decision rule first (what metric threshold wins), then report (1) the primary metric, (2) the top drivers/barriers, and (3) planned segment cuts. Use survey data analysis for clean tables and charts, and check statistical significance before you over-read small gaps.

Michael Hodge Research & Methodology
10 min read Updated:

Written by

SuperSurvey Research Team

We design and QA survey templates for common marketing decisions: launch/no launch, message selection, pricing, segmentation, and field execution. Our guidance emphasizes clear outcomes, bias controls, and analysis plans you can use before you field.